[RhetoricNewMedia] Rhetorical turns (A3)

by Thom Kiraly

This assignment deals with rhetorical terms and their use in connection to new media. We were assigned to pick a few terms from a rhetorical lexicon and change their definitions, provide new and interactive media examples or come up with new terms describing digital media practices. The four terms I settled on were these (they appear here in their altered versions):

Memesis
Basic theoretical principle in the creation of memes. Involves high degrees of imitation and parodic reference to popular culture and, thus, other memes (also known as intramemetical parody).
One of the sources best suited for studying memesis in action is the picture board 4Chan.
http://boards.4chan.org/b/

Closed form
A type of form or structure in a website characterized by regularity and consistency in such elements as layout, color schemes, and widths, heights and number of columns. Any wordpress blog provides a good example:
https://instagib.wordpress.com/

Cacophony
Harsh joining of sounds, graphics, interactions with interfaces etc. Contrast and sudden shifts in representations are essential parts of cacaphonic works of digital media.
Many works by Jason Nelson use cacophony to confuse, disorient and distract the user/reader/player. By connecting disparate elements new readings are enforced and dominant readings are challenged.
http://www.secrettechnology.com/madethis/enemy6.html – Jason Nelson. i made this. you play this. we are enemies.

Hyperbole
Exaggeration for emphasis or for rhetorical effect. Subtlety and vagueness is suppressed and is instead replaced with a simple dichotomy of “epic vs. fail”.
http://mostawesomestthingever.com/ – Big Spaceship. Most Awesomest Thing Ever

Advertisements